Spotify’s data-driven creative comes complete with an in-app experience, personalized playlists and supporting marketing in 22 markets across TV, social, digital and out-of-home. So far, reactions to the new feature seem to be pretty positive.Spotify is placing you center stage of a tailored brand campaign to show that it’s not just what you listen to, but how you listen that matters.ĭemonstrating that each of its 356 million listeners is unique, Spotify is using its global ‘Only You’ messaging to show that with over 70m songs and 2.6m podcasts to choose from, your listening habits are as distinctive as your fingerprints. Your Genres/Topics: Finally, bring it all home with the combination of music and podcast genres that sets your listening apart.Your Time of Day: Early bird or night owl, discover the music and podcast content you listen to at certain times, whether early in the morning or late at night.Your Song Year: When is the music you listen to from? This part of the experience shows how you’ve musically traveled through different time periods with music.For example, who else would play some Greta Van Fleet right after jamming out to Olivia Rodrigo? Your Artist Pairs: This experience demonstrates unique audio pairings that you’ve listened to recently that show your range of listening interests.Once you select the trio, Spotify will create a personalized Spotify Mix for each artist to set the mood of the meal. Your Dream Dinner Party: Choose the three artists you’d invite to the dinner party of your dreams.Your Rising sign brings it all together with an artist you’ve recently connected with. Your Moon sign demonstrates an artist you listen to that best shows your emotional or vulnerable side. Your Sun sign details the artist you listened to most over the last six months. Your Audio Birth Chart: It’s a musical meeting of cosmic proportions.
0 kommentar(er)
